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Successful answers that mention this brand, divided by all successful answers in the selected scope. Each prompt × platform × market answer counts once. Technical failures are excluded.

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How it is counted

  • An answer is what one platform returned to one prompt in one market on one day.
  • Both numbers exclude a failure. A platform that blocked the request is not an answer that omitted the brand. A Google search that showed no AI Overview is recorded as not shown, and both numbers exclude it the same way.
  • An answer counts after it is analysed, so the denominator is the analysed successful answers. Until a day’s analysis finishes, its numbers are provisional.
  • A brand counts at most once per answer, however many times the answer repeats it.

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Scope and window

The scope is what the filters select: a platform, a market, a prompt, and the period. The period ends on the newest day that has analysed answers, not on today. A paused project then reads as older data instead of a collapse. The change shown beside the tile compares the window with the one of the same length before it. It stays empty until that earlier window exists.

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Where it appears

Share of voice

This brand’s mentions against every monitored brand’s.

Sentiment

How each mention is classified.

Recommendation

Whether an answer recommends this brand.