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Every brand mention is classified positive, neutral or negative. The tile shows the share of positive mentions with the full distribution.

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How it is counted

  • Sentiment is a property of a mention, not of an answer. An answer that names this brand twice contributes two classified mentions, where Visibility would count it once.
  • Only classified mentions count. The distribution excludes a mention that the analysis could not classify.
  • The tile shows positive mentions as a share of all classified mentions, with the bar beneath it showing all three shares.
  • The mentions come from the same analysed successful answers as every other metric, in the same scope and window.

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Sentiment is not perception

Sentiment is the tone of a mention inside an answer to a tracked prompt. Perception is how the platforms characterise this brand when asked about it outright: the attributes they attach and the objections they raise. Perception is measured on its own question set, apart from the tracked prompts.

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Where it appears

Visibility

The share of analysed answers that name this brand.

Share of voice

This brand’s mentions against every monitored brand’s.

Recommendation

Whether an answer recommends this brand.